4 Compelling Arguments For The Importance Of Website Speed For SEO!
Web pages that take a long time to load are important for many different reasons. People don't get frustrated when they use your website if it's fast. Google said in 2010 that loading time was a search ranking and said that mobile site speed would be a search ranking in mobile search results. When you think about it, shouldn't you make it a top priority to make your website as fast as possible for users? We're not just talking to people who own websites here.
Often, a local SEO company will be in charge of taking care of a business's site. They should be the ones who pay attention to the site's speed and work hard to make it faster! A business owner might use an SEO company to boost the effectiveness of their site on the Internet. Ask them how long your website takes to load and if they can do anything to speed it up.
The Advantages of Having a Fast Website!
Here, we go over the top five reasons why having a fast website is so important.
What to anticipate from this article:
You need to do something about your website if it takes a long time to load.
1 - User Experience Enhancement
Making your website faster for users' sake is the number one reason to speed it up. Having a quick website makes it easier for people to use your website, giving them a better experience. You don't want people to leave your website because it takes too long to load.
The lower the bounce rate, the worse your website will do on the search engine results pages. Having a slow website means no reason for anyone to stay. On the other hand, a fast website will serve information quickly and give web users the information they want right away. In the end, the people who visit your website will be grateful for it.
2 - Enhanced Conversion Rates
The customer should have a good overall experience with your business for them to get in touch with you or buy something from you. The speed of your webpage is one of the items that can have the most impact on this. A lot more people will buy from you if they can get to your site, so not paying attention to your page speed could be a mistake. No, for example, I wouldn't buy from a website that took a long time to get from one page to the next.
You wouldn't do that. You would rapidly leave to find a website that does not take long to load. If you want people to buy from you, it is very important to know how your website looks and how quickly it works. There are a lot of big websites, like eBay and Amazon, that have changed over time so that customers can have as good of a time as possible when they use them.
It would help if you looked to do the same. There is no doubt that anyone who runs an online business should have a fast website. Make sure your website is lightning fast to make more people buy from you and boost your whole business. You will make more money in the long run if your website does a better job of getting people to buy from you.
3 - Reduce Bounce Rate
The more quickly a website is, the less likely it is that people will leave and visit another site. So, users can locate the information they require much faster. If your web pages take a long time to load, you will lose a lot of business. Over 40% of web users will leave a page that takes more than three seconds to load.
It's easy to find out how well your website is doing with tools like GT Metrix, Pingdom, Lighthouse, and Google PageSpeed Insights. You can also find out how extended each page takes to load. The load time is 3.5s, which is slightly slower than the 3-second load time we talked about before.
It tells you your score and how long your website takes to load. It also tells you what things you can do to make your website faster. A technical SEO expert might be able to help you with this. Small changes can make a big difference in how long your site takes to load. It's important to keep your bounce rate as low as possible. You can do this by making it easy for people to get to your site.
What can I do? Take the time to look at your most popular pages and speed them up. Images would be a good place to start. Making your images smaller will help them be easier to read and easier to use. A good way to reduce the size of your images is to change their dimensions so that they fit on your site.
Serving scaled images is what you do when you do this. This is a common reason why a website is slow, and the time it takes for the server to answer. GT Metrix even has optimized images to help people speed up their websites, which is a good thing. In this case, you could want to find a new hosting provider or think about using a content delivery network (CDN).
4 – Speed is a Ranking Factor
As we talked about before, speed is a factor in how well you do. Faster websites usually do better in the search engine results pages, especially now that mobile-first initialization has been added. This means that Google will choose to slither and index the mobile website of a website first before the desktop version of the same web page does.
It's important to get a fast website on your computer, but you should also look at how well your website works on your phone. Your website should be easy to use and load quickly on a smartphone or tablet. Don't just check the webpage, though, as many folks do. Take the time to look at each page on your website. This will help speed up your site as a whole.
A fast website that works well on a computer, tablet, and smartphone is good for SEO and even better for people who can quickly find you. User experience and conversions might not scare you into making changes, but maybe the reality that Page Speed is a major factor will.